How to Find Growth When the Obvious Answers No Longer Work.

Baltic Growth Masterclass with Alan Gregerman

For professionals responsible for developing new business lines, customer segments, products and services.

November 19, 2026, Jurmala, Latvia.

Where will your company’s next source of growth come from?

• A new customer segment. An overlooked need. An idea that already works in another industry.
• Your next opportunity may be outside the places you usually look.
• Join Alan Gregerman to explore how unfamiliar perspectives, customer insights and new connections can help you identify opportunities and decide what to explore next.

WHO SHOULD ATTEND?

• Business development leaders. Identify new customer segments, markets and strategic partnerships that could create additional revenue.
• Product & service development leaders. Explore unmet customer needs and develop new offerings that create business value.
• Strategy & innovation leaders. Challenge existing assumptions and explore new business models and growth opportunities.
• Business unit leaders. Find the next source of growth for your business unit, service portfolio or market.

WHAT YOU WILL WORK ON?

• Find opportunities beyond your usual boundaries. Explore how ideas from other industries, unfamiliar perspectives and new connections can reveal opportunities your business may be overlooking. Consider which of these ideas could be relevant to your customers and capabilities.
• See customers and value differently. Question assumptions about who your customers are, what they need and how your company can create value for them. Look for unmet needs and potential customer segments beyond your current focus.
• Move from an idea to a next step.  Consider how an opportunity could apply to your business. Identify the questions and assumptions you need to investigate before committing further time and resources.
• TURN CURIOSITY INTO ACTION. Move beyond inspiration and work with practical frameworks you can apply to your own organisation.

WHAT YOU WILL TAKE BACK

• A clearer view of the assumptions shaping your growth challenge.
• A shortlist of business opportunities worth exploring.
• A practical next step for investigating one selected opportunity.
• Fresh perspectives from peers responsible for growth across the Baltics.

Meet Alan Gregerman

Author. Speaker. Business Advisor. Idea Connector.

Alan Gregerman is an internationally recognised author and business advisor known for helping organisations and leaders see opportunities from new perspectives.

His books and ideas have reached audiences around the world, and his work focuses on innovation, growth, leadership, curiosity and the value of unexpected connections.

His approach connects curiosity with apractical business question: where could we create new value for our customers?

Event details

• Keynote insights. Practical frameworks and thought-provoking perspectives from Alan Gregerman.
• Interactive exercises. Opportunities to apply the ideas to real business situations.
• Executive discussions. Meaningful exchange with senior leaders from across the Baltic business community.
• Networking. A carefully curated environment for conversations and new connections.
• Premium hospitality. A full-day experience including lunch, refreshments and masterclass materials.
• Duration: 6 hours.

November 19 or November 20, 2026

Location
Lielupe Hotel by Semarah, Jūrmala, Latvia

Participation Fee

€1,150 + VAT

The participation fee includes:

• One-day executive masterclass
• A personally signed copy of Alan Gregerman's latest book
• Course materials
• Coffee breaks and lunch
• Executive networking opportunities

The masterclasses are made possible through cooperation with the Analytics and Advisory Group "PowerHouse Latvia".